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Most of our targeted pages have had a huge boost for the keywords Bough SEO have recommended us to use. Also, their customer service is quick and responsive. We will continue the relationship with this great SEO firm as the results are impressive! Outstanding service.

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Latest Resources

What Does Google Plus One Mean for Your Business?

The Google Plus One button is very similar to the Facebook “Like” button. It’s a way that people can “vote” for your website, and one that has direct SEO implications since people who use it are speaking directly to Google.

How to Optimize for Google

Optimizing your webpage for Google and other major search engines is an ever-shifting challenge. Google is constantly making updates that change the face of SEO. However, some principles haven’t changed, and some techniques are certain to get more important.

What is the Value of Directory Submissions?

Directory submissions are often a fairly fast, easy way to create inbound links. You don’t have to go through a lot of relationship building. You don’t even have to write content. You just bring your contact details to the relevant site and go. But do these directories really help you?

What is the Importance of Keywords?

Keywords are the foundation of any good website. They are the cornerstone of any marketing strategy. Without keywords, your content would get lost in the vast sea of the internet.

Search Engine Optimisation

Search Engine Optimisation (SEO) is a digital marketing technique that improves the visibility of your website in search engines in order to generate a greater volume of relevant web traffic. Statistically, SEO is the most cost-effective marketing technique as it provides the highest return on investment (ROI) by targeting the organic results from search engines such as Google, Yahoo, and Bing.

With over 16bn monthly web searches, search engine optimisation is undoubtedly the most significant digital marketing strategy that will achieve a website's targets. Therefore, it is imperative for companies (regardless of size or industry sector) to learn and understand what search engine optimisation can do for their business.

"There is no point having a website if you can't be seen"

What Is SEO?

As explained, search engine optimisation can be the difference between a successful website and an invisible entity on the Internet. Bough SEO aims to help companies in achieving their Internet strategies by implementing a coherent search engine optimisation approach that will improve their presence online. SEO is a highly complex industry, which can be simply divided into two main areas:

On-page optimisation includes the improvement of a website's visibility by manipulating titles, headers, content, images, and the internal linking structure; basically anything that is contained in the code and content of the site. Search Engines still consider the phrase "Content Is King", so they place a lot of value on originality, quality and relevance of textual content.

Off-page optimisation deals with improving a site's visibility by manipulating off-site factors such as links from other websites. In recent years, it has become easier to manipulate on-page factors, so off-site factors have become an integral part of any successful SEO strategy.