Most of our targeted pages have had a huge boost for the keywords Bough SEO have recommended us to use. Also, their customer service is quick and responsive. We will continue the relationship with this great SEO firm as the results are impressive! Outstanding service.
Bough SEO have been working with us for 6 months now and have hit all targets set. We have just upped our budget with them as we are extremely happy with what they have achieved with our site. Great SEO company!
The Google Plus One button is very similar to the Facebook “Like” button. It’s a way that people can “vote” for your website, and one that has direct SEO implications since people who use it are speaking directly to Google.
Optimizing your webpage for Google and other major search engines is an ever-shifting challenge. Google is constantly making updates that change the face of SEO. However, some principles haven’t changed, and some techniques are certain to get more important.
Directory submissions are often a fairly fast, easy way to create inbound links. You don’t have to go through a lot of relationship building. You don’t even have to write content. You just bring your contact details to the relevant site and go. But do these directories really help you?
Keywords are the foundation of any good website. They are the cornerstone of any marketing strategy. Without keywords, your content would get lost in the vast sea of the internet.
With the PPC industry amongst one of the most transparent of digital marketing techniques, it comes as no surprise that the techniques to maximise ROI is well documented. The current PPC advertising programs with the greatest market share are offered by Google (AdWords) and Yahoo (Yahoo Search Marketing) who utilise their own search engine websites together with a host of partner sites.
Both these programs offer an astonishing reach to highly targeted consumers, and Bough SEO will use its vast experience at optimising accounts for these two platforms as the foundation for any PPC campaign. In contrast to organic search engine listings, PPC does not require extensive work on website development, content management, and link-building. However, in recent years the PPC industry, pioneered by Google AdWords, has transformed the success mechanisms to a scientific based algorithm.
This PPC algorithm devised by Google has specific guidelines and certain metrics to decide on your ad placement position. Bough SEO have extensive knowledge regarding the factors associated with creating successful ROI packages for our clients. With the huge market share occupied by Google AdWords, Bough SEO will primarily focus our tactical options to optimise the PPC strategy for this search engine.
Google AdWords have published numerous whitepapers and documents highlighting the factors associated with their "Quality Score" (their mechanism to rank the Ad quality). These factors are highlighted below: