Most of our targeted pages have had a huge boost for the keywords Bough SEO have recommended us to use. Also, their customer service is quick and responsive. We will continue the relationship with this great SEO firm as the results are impressive! Outstanding service.
Bough SEO have been working with us for 6 months now and have hit all targets set. We have just upped our budget with them as we are extremely happy with what they have achieved with our site. Great SEO company!
Many SEO agencies, webmasters, and small businesses are often faced with a choice between building backlinks or creating high quality content. How does Google see these, and which do they value more highly?
Why is a video sitemap so important for ensuring your videos are seen?
What is content curation and what are the benefits of including this strategy in your content marketing plans for 2014 and beyond?
Subdomains are a controversial subject across the search and digital marketing industries. Is there a time and a place for them, and if so, when and where is it?
With the PPC industry amongst one of the most transparent of digital marketing techniques, it comes as no surprise that the techniques to maximise ROI is well documented. The current PPC advertising programs with the greatest market share are offered by Google (AdWords) and Yahoo (Yahoo Search Marketing) who utilise their own search engine websites together with a host of partner sites.
Both these programs offer an astonishing reach to highly targeted consumers, and Bough SEO will use its vast experience at optimising accounts for these two platforms as the foundation for any PPC campaign. In contrast to organic search engine listings, PPC does not require extensive work on website development, content management, and link-building. However, in recent years the PPC industry, pioneered by Google AdWords, has transformed the success mechanisms to a scientific based algorithm.
This PPC algorithm devised by Google has specific guidelines and certain metrics to decide on your ad placement position. Bough SEO have extensive knowledge regarding the factors associated with creating successful ROI packages for our clients. With the huge market share occupied by Google AdWords, Bough SEO will primarily focus our tactical options to optimise the PPC strategy for this search engine.
Google AdWords have published numerous whitepapers and documents highlighting the factors associated with their "Quality Score" (their mechanism to rank the Ad quality). These factors are highlighted below: