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Optimizing your webpage for Google and other major search engines is an ever-shifting challenge. Google is constantly making updates that change the face of SEO. However, some principles haven’t changed, and some techniques are certain to get more important.
Directory submissions are often a fairly fast, easy way to create inbound links. You don’t have to go through a lot of relationship building. You don’t even have to write content. You just bring your contact details to the relevant site and go. But do these directories really help you?
Keywords are the foundation of any good website. They are the cornerstone of any marketing strategy. Without keywords, your content would get lost in the vast sea of the internet.
You need to know which links are bad, however, in order to avoid creating them you need to understand exactly what bad links are and how to avoid them.
Pay per click (PPC) or Cost per Click (CPC) is an Internet advertising model used by websites to generate visitors, in which the advertiser only pays when their advert is clicked on the host's website. This type of digital marketing strategy is currently the largest and most popular form of Internet advertising, as PPC produces instant short-term results, and excellent ROI performance for various clients, in particular, commercial entities.
The PPC advertising market has understandably developed and matured in recent years to incorporate a more diverse approach for advertisers within this industry. In fact, forecasters predict that over $14bn will be spent on PPC this year alone and this spend will continue to grow at an astonishing 37% each year.
Paid search is no longer about just text-based advertising via the main search engines of Google, Yahoo, and Bing. PPC advertising can now incorporate the following techniques: