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Latest Resources

What Does Google Plus One Mean for Your Business?

The Google Plus One button is very similar to the Facebook “Like” button. It’s a way that people can “vote” for your website, and one that has direct SEO implications since people who use it are speaking directly to Google.

How to Optimize for Google

Optimizing your webpage for Google and other major search engines is an ever-shifting challenge. Google is constantly making updates that change the face of SEO. However, some principles haven’t changed, and some techniques are certain to get more important.

What is the Value of Directory Submissions?

Directory submissions are often a fairly fast, easy way to create inbound links. You don’t have to go through a lot of relationship building. You don’t even have to write content. You just bring your contact details to the relevant site and go. But do these directories really help you?

What is the Importance of Keywords?

Keywords are the foundation of any good website. They are the cornerstone of any marketing strategy. Without keywords, your content would get lost in the vast sea of the internet.

Multi-Variate Testing

In today's world, digital marketers are faced with multiple challenges including the acquisition, optimisation and retention of customers. Search engine optimisation, social media, PPC advertising, and other digital marketing techniques combine to acquire the relevant customers, however marketers also need to utilise their on-site assets to maximise potential. The key component to achieve this aspect within the marketing process is optimising your website for specific conversions/ goals to maximise return on investment (ROI) for your business. This mechanism is called multivariate testing.

Multivariate testing (A/B Split testing) is the scientific approach associated with fine-tuning your website to generate more sales, downloads, subscriptions, or page views. For example, multivariate testing can analysis what content converts better; does click here work better than buy now? Every time that a customer interacts with your website, their behavioural patterns are tracked in website analytics, but is your website proactive in understanding these learning's? Multivariate testing is a process that analyses these components in a live environment i.e. directly monitors your customer activity.

Multivariate testing delivers real results in real time for a variety of components. In simple terms, multivariate testing is the delivery of numerous A/B tests performed at the same time on one distinct URL. A/B split testing is usually performed to determine the better of two content variations, but multivariate testing can theoretically test the effectiveness of unlimited combinations. Specific examples include the testing of different copy text, internal recommendations, form layouts, landing page images, font size, or background colours. All these elements ultimately affect the conversion rate, and by utilising multivariate testing you can identify the components that consistently outperform.

As mentioned, digital marketing techniques such as SEO and PPC advertising bring visitors to a website. These techniques worked in tandem with multivariate testing allows Internet marketers to show visitors the correct offers, content and layout to increase the desired call to action. Bough SEO has experience with multivariate testing and can integrate this marketing tactic into any digital marketing campaign.