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Latest Resources

What is the Value of Directory Submissions?

Directory submissions are often a fairly fast, easy way to create inbound links. You don’t have to go through a lot of relationship building. You don’t even have to write content. You just bring your contact details to the relevant site and go. But do these directories really help you?

What is the Importance of Keywords?

Keywords are the foundation of any good website. They are the cornerstone of any marketing strategy. Without keywords, your content would get lost in the vast sea of the internet.

Can Bad Links Damage Your Website

You need to know which links are bad, however, in order to avoid creating them you need to understand exactly what bad links are and how to avoid them.

How to Use Social Media More Effectively

Social media is only effective if you use it effectively. Here are a few tips to help you get more out of your social media experience.

Keyword Mapping

The second stage that Bough SEO utilises within the search engine optimisation process is the keyword mapping stage. In SEO, it is critical to select the right keywords for your organisation based on your website's content, target market, and company objectives. In theory, each individual page on your website should aim to target a specific keyword or keyword phrase to fully optimise the opportunities and return on investment.

The keyword mapping stage aims to identity the keyword opportunities available to the individual clients requirements. For example, a local mechanic will get a large selection of keywords connected to cars, garages, car maintenance and repairs. Within this stage, the delivery of a keyword report targeted for your websites specific needs, target market, and industry sector will be provided. These targeted keywords will be selected from Bough SEO's unique database that combines a number of factors including:

Monthly Global Search Volume
Monthly Local Search Volume (i.e. UK/US)
Average cost-per-click (CPC)
No. of Competitors
Strength of Competitors

The keyword analysis will then use Bough SEO's internal algorithm in order to prioritise the potential keywords that your website can target. Whether you are a Fortune 500 company or a local business, Bough SEO's algorithms have the ability to provide keyword recommendations based on our client's position, competitors, and other external factors. Our custom-made algorithms offer a flexible approach to keyword strategies ranging from long-tail tactics to high-volume searches as well as a range of industry sectors.

The keyword recommendations will include optimising existing keywords, together with a strategy that can outline other available keywords/ markets that you could target.