Most of our targeted pages have had a huge boost for the keywords Bough SEO have recommended us to use. Also, their customer service is quick and responsive. We will continue the relationship with this great SEO firm as the results are impressive! Outstanding service.
Bough SEO have been working with us for 6 months now and have hit all targets set. We have just upped our budget with them as we are extremely happy with what they have achieved with our site. Great SEO company!
What steps can you take to ensure that all the content you create and publish on your website is highly targeted and effective?
Many SEO agencies, webmasters, and small businesses are often faced with a choice between building backlinks or creating high quality content. How does Google see these, and which do they value more highly?
Why is a video sitemap so important for ensuring your videos are seen?
What is content curation and what are the benefits of including this strategy in your content marketing plans for 2014 and beyond?
The second stage that Bough SEO utilises within the search engine optimisation process is the keyword mapping stage. In SEO, it is critical to select the right keywords for your organisation based on your website's content, target market, and company objectives. In theory, each individual page on your website should aim to target a specific keyword or keyword phrase to fully optimise the opportunities and return on investment.
The keyword mapping stage aims to identity the keyword opportunities available to the individual clients requirements. For example, a local mechanic will get a large selection of keywords connected to cars, garages, car maintenance and repairs. Within this stage, the delivery of a keyword report targeted for your websites specific needs, target market, and industry sector will be provided. These targeted keywords will be selected from Bough SEO's unique database that combines a number of factors including:
The keyword analysis will then use Bough SEO's internal algorithm in order to prioritise the potential keywords that your website can target. Whether you are a Fortune 500 company or a local business, Bough SEO's algorithms have the ability to provide keyword recommendations based on our client's position, competitors, and other external factors. Our custom-made algorithms offer a flexible approach to keyword strategies ranging from long-tail tactics to high-volume searches as well as a range of industry sectors.
The keyword recommendations will include optimising existing keywords, together with a strategy that can outline other available keywords/ markets that you could target.